Photographing people, be they professional models or people with no experience in front of the camera, need to be captured in a way that looks spontaneous and unposed. Very often these environments are difficult in terms of the lighting and as the photographer I need to ensure that I can freeze the moment without over lighting the scene loosing the existing mood. I manage the process in terms of directing stylists, make up artists and model selection ensuring we synchronize the look and feel with the target market of that particular hotel. Most importantly when photographing people is it is my responsibility to keep the energy up and make the experience a fun one which translates into natural energetic imagery.
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